There are some words that should be avoided in Proposal writing.
You may already know there are some words that shouldn’t be used in Proposals. If you don’t, please take a few minutes and get familiar with them. They can make or break your message. For example:
- Ensure: indicates contractual obligation
- Etc.: evaluators say this is used when people are too lazy to actually document all the information…or they don’t have the information needed.
- Moreover; nevertheless; nonetheless; wherefore; whence; notwithstanding: These are useless words.
There may be times to use some of these words but it should only be with strategy in mind. It may be necessary to do a universal search to be sure you find all of them. Some writers can’t help themselves and use them ad nauseam.